Superhero team members

Our Super Natural Sales staff is built on trust, honesty, and integrity... and Super Hero People. We attract and hire individuals with unique skill sets who are enthusiastic and innovative, and have a passion for the Natural Products Industry. We invest time and energy into our people as we are a family-first company. We are in the business of relationships and it starts with our zoetic team. Our super stars build relationships, place product, educate, support retail, and provide continuous communication. We love what we do and we do what we love with full-strength! We are proud to introduce to you our Super Heroes that make us proud everyday.

JanaÉa Riddle

Super Natural CEO

Wonder Woman is Janaéa's favorite super hero. Some of the characteristics that make Wonder Woman great include her superhuman strength, speed, and acute senses. Also, the fact that she's a flight master and is amazing at hand-to-hand combat makes Wonder Woman a potent force to be reckoned with!

Janaéa's childhood was filled with holistic remedies, starting with her Grandmothers preventative approach to health. She has fond memories of wheat grass growing in containers next to the window... long before wheat grass was “cool.” Ingrained in her from an early age was this essential philosophy; “natural foods, beauty, and supplements are a lifestyle.” A choice is made. This lifestyle of “well being” sparks her enthusiasm and ignites this business.

Janaéa has lived a versatile odyssey that has ultimately become the culmination of her entrance and success into this industry. Her dynamic background and her accomplishments give her a unique set of tools and strengths to pull from.

While earning her Bachelor's degree from Antioch University, Janaéa led the charge for domestic violence advocacy, and taught violence prevention in schools across Washington state. Her dedication to advance awareness in these humanitarian efforts have made an indubitable impact throughout the region. Amid her appointment as a board of directors member for FGI (Fashion Group International), Janaéa published a women’s newspaper, and championed an online magazine. She has been invited as the keynote speaker for non-profits, interviewed on radio, and MC'd fashion events. Janaéa has been a visible force in our region for the last 20 years.

Fueled by a love for the natural channel and the lifestyle it fosters, Super Natural Sales was built around two very simple ideas. First, advocate to further the cause of the brands Janaéa believes in. Second, offer an exceptional level of customer service.

You will find Janaéa to be a genuine leader. She is inspiring, infectious, energetic, and motivating. Her character and her deep passion for her team, the natural industry, and this lively brokerage cosmos touches every extremity of her Super Natural Sales squad, and all of those that cross.

Janaéa loves spending time with her husband and three sons. Depending on the season, you may find her on a ski slope, enjoying the beach, or at a sporting event cheering on her boys. She loves to play in the opulence of the Pacific Northwest.

Amanda Toberer

Super Natural Administer 

Amanda's superhero is Tahoe Phoenix who is telepathic and falls in love with Wolverine...bow chicka wow wow.